When Kraft Foods wanted new packaging for Velveeta, they looked to a San Francisco design firm to come up with a solution. So did Oracle Corporation when they wanted to reach an international audience at their prestigious annual trade show. When opening their Beverly Hills store — their first on the West Coast — Georgio Armani also turned to a San Francisco designer for both interior and exterior signage. So did Sony, when the company needed point of purchase displays and brochures to introduce a new personal computer system.		Why? Because each of these multi-national companies wanted the same thing: breakthrough, on-target design that would work just as hard for them in Tokyo and Lima as it would in Chicago. Because they knew San Francisco's design community offers a rare coupling of cultural sensitivity and fresh West Coast perspectives as well as unmatched technological prowess. Because marketing directors of the world's foremost companies have been turning to San Francisco's graphic, environmental, and industrial designers for decades.