The IBM Software Station Kiosk is the industry's first "software vending machine." Daily satellite transmission feeds ensure that the latest software version is always available. Currently under pilot programs in non-traditional retail outlets for software such as the Good Guys!, the kiosk offers the retailer high-volume selling potential from a compact foot print, while providing IBM with a much-needed presence in consumer desktop application software.

DESIGN BRIEF

Enable customers to demo software, place orders and take delivery on-demand, directly from the kiosk.

To encourage acceptance of this new method of shopping for software, the kiosk needed to be eye-catching, future-oriented and state-of-the-art, yet approachable, friendly and easy to use. Functional requirements included the creation of a shell around IBM's pre-existing ATM-style kiosk which held a touch screen monitor, CPU and receipt printer, as well as interchangeable graphics and signage.

PROJECT HIGHLIGHTS

Utilizing space station and satellite metaphors, the IBM Software Station sought to create a striking, sculptural in-store presence for IBM, providing an efficient, educational and enlightening experience for the consumer.

The consumer initially encounters the 10-foot high four-sided Software Station logo, symbolizing the electronic delivery of software. A perforated steel ring displaying the dimensional Software Station logotype rotates in the opposite direction of the logo box, attracting attention with its movement while building strong name recognition. Referencing the clarity of the giant shoe as the symbol for the shoemaker, four dimensional discs signal the arrival of a new way to shop for software.

Functioning as a metaphor for satellite transmission, the aluminum circular faceplate and slotted "egg crate" structure integrates header elements with the boxy form of the pre-existing ATM unit. Modular aluminum "tiles" function as interchangeable graphic panels, allowing promotional messages to be easily updated. A bright yellow concave oval bezel frames the interactive touch screen.

Tapered cabinet panels serve to reduce the boxy shape, concealing the bulky hardware inside. Aluminum buttresses add stability to the kiosk base, while extending the "space ship" metaphor. The bowed base functions as a graceful kickplate easing the transition from the kiosk's vertical mass to the ground, while providing an uplifting effect symbolic of an object poised for take-off.

• Small footprint 40" x 40" 10 ft tall
  
• New way of getting software to market
  
• Problem: Introducing people to a new way of buying software — possible to demo right there, with no bandwidth problems
  
• Consumer electronics stores — IBM is a VAR — cross platform
  
• Change customer's attitude about software purchasing — remove obstacles to transaction. "Let them stumble into it."