Henrik Drescher : Utopia 72



INSPIRED
The idea behind "Utopia 72," says Henrik Drescher, was 1) to have fun, 2) to make money, 3) to illustrate the subject matter. The hidden message depends on semantics. Either Henrik was trying to show:
make believe utopia is optimistic
or

utopia is make believe (the cynical viewpoint)
or

make utopia believe is ... (cryptic)
or
if you play it backwards it says:
si eveileb aipotu ekam ... (sanskrit for "paul is dead")

Any way you look at it, says Henrik, utopia is a pipe dream, and we're all playing with our organs.

TECHNIQUE
The photos for "Utopia 72" were scanned at 150 dpi and the type was scanned from magazines. The boys on the rocket come from an old photo and are then stretched. Drescher used duplication to change arm positions. The rocket is a re-shaped coffee canister from an 1950's Sears & Roebuck catalog.

ARTEEST
Henrik Drescher was born in Denmark and moved to the U.S. when he was 11. No art school, plenty of travel and looking at other people's work were his self-proclaimed secret. His clients include the LA Times, Time magazine, Rolling Stone and The New York Times. He also writes and illustrates kids books, four of which have made The New York Times Book Review "10 best illustrated books."


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