Who We Are

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	Principals
Olivier Laude Creative Director	Born and raised in France, Laude moved to the US at age 15 to continue his education. One of the things he loves about the development of the web is how it makes the transmission of ideas more accessible to everyone. "The web levels the playing field and isn't calcified," Olivier says. "It tells me that, to a certain degree, the American Dream still exists and that in one shape or another it's always being reinvented."
Amy Franceschini Senior Designer	Amy, 26, grew up on a farm in California's San Joaquin Valley and now runs her own Future Farmers of America - only this FFA is a design company. "I think one day I will want to be a farmer, too," she explains. "I'm interested in sustainable communities. And now that I have a certain voice in the design community, I hope to include more things in my graphics that speak to the issues of farming and the plight of small, privately owned farms."
Michael Macrone Technology Director	With degrees in mathematics and semiotics from Brown University and a Ph.D. in literature from University of California Berkeley, 36-year-old Macrone is wonderfully, eclectically suited as the self-taught webmaster for @tlas - combining strengths in philosophy, logic, storytelling and symbolic manipulation. "I suppose my training indirectly has prepared me for this," he notes. Macrone is also the author of nine books - titles include Brush Up Your Poetry and Naughty Shakespeare - which he describes as "entertaining guides to Western culture for educated people who would like to know a bit more about the classics."
	Associates
SF Interactive Strategic Partners	SF Interactive, LLC is an Internet agency specializing in World Wide Web site design, online marketing and secure Internet commerce. The principals of SF Interactive - Bruce Carlisle, Alejandro Levins, and Drew Carpenter - have extensive backgrounds in marketing communications, site design, technology implementation and content development. Their unique expertise lies in translating the strategic issues underlying the decision to go online into cost-effective marketing and communications systems. SFI offers its clients a mature, business-oriented approach: intuitive design and outstanding strategy coupled with elegant (and invisible) underlying technology.
	@tlas web design 11 Carl Street San Francisco CA 94117 USA phone 415 753 2662 fax 415 753 3556 atlas@atlasmagazine.com