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Client Nike / Wieden & Kennedy

Objective Wieden & Kennedy needed an extremely creative, multi-media presentation to launch Nike's new line of athletic shoes.
Solution In concert with the technical and marketing team at SF Interactive, we analyzed the target demographic (young, cyber-savvy males) and developed 16 inspiring concepts, two per shoe. The result is some of the most compelling commercial work ever produced for the Web.


Results Air Foamposite :  version 1  |  version 2
Air Ubiquitous :  version 1  |  version 2
Air Zoom Hawk :  version 1  |  version 2
Air Max :  version 1  |  version 2
Air Metal Force :  version 1
Air Total Max :  version 1  |  version 2

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